Laws Legends,

 

We launched Laws of Motion in 2019 on a mission to empower women to be a force at whoever they choose to be, supporting your ambitions with perfect-fitting apparel. The mission was part of a larger vision – build sizing superintelligence that serves as a rising tide for the entire apparel industry.

 

As you know, we began licensing our sizing technology to other apparel brands. The technology guides customers to order their best-fitting size per product when shopping online and the impact is incredible – increasing customer confidence in size selection and helping brands adjust their sizing to better fit their actual customers. What started as a solution that we built for our own brand and our community is now a solution used globally by other brands and their communities.

 

The licensed sizing technology is growing exponentially and with that growth, it’s time to prioritize our larger vision. Going forward, Laws of Motion will focus entirely on scaling our sizing superintelligence across the apparel industry. The last day to shop our womenswear brand is July 22, 2026.

 

This is an exciting transition for all of us, and one that’s only possible because of you. Over the last seven years, we shared so many life milestones together – professional interviews, career-defining wins, graduations, and weddings. It’s been the greatest gift to be part of these milestones and each of these moments provided insights that shaped our sizing technology into what it is today.

 

As we all continue to be a force at who we choose to be, we’ll stay in touch with updates about new brands and collections that you can shop using Laws of Motion’s sizing superintelligence.

 

The gratitude I have for each of you and how we’ve grown together is indescribable. Thank you for being part of our journey, and for allowing us to be part of yours.

 

Onwards and upwards! 

 

Carly Bigi 

Founder & CEO