What is the Hero Initiative and how is it helping to fight COVID-19?

Laws of Motion is now making personal protective equipment (PPE) in our factories to help fill a critical shortage of supplies available to the brave heroes on the frontline of Covid-19.


We call this pivot The Hero Initiative. It has three parts – and you can help.

  1. The Hero Robe. We are offering a limited-edition Hero Robe made of our silky-smooth signature lining. When you buy one robe, 10 face masks are donated on your behalf to frontline heroes in need.
  1. Mask Donations. We are donating over 500,000 face masks directly to hospitals and heroes on the frontlines of Covid-19. Know someone in need? Please contact us at hello@lawsofmotion.com.
  1. Gown Production. We are partnering with New York State to make over 2 million surgical gowns within the next six weeks. We are dedicated to producing gowns for as long as needed, and will support other states and hospital systems across the country.

Whether you are a hero at home helping to flatten the curve, a hero at work running an essential business, or a hero on the frontlines fighting tirelessly to save lives – thank you.


What personal protective equipment (PPE) is Laws of Motion producing?

Laws of Motion is manufacturing surgical gowns (FDA class 2 / ANSI level III compliant) for frontline workers in New York State and at hospitals across the country. We are also supplying N95 masks (NIOSH, FDA, CE compliant) and donating surgical masks (FDA, CE compliant).


Where are you donating surgical masks?

Laws of Motion is partnering with hospital systems across the United States to donate surgical masks based on specific needs. If you or someone you know works on the frontlines and is need of PPE, then please email us at hello@lawsofmotion.com.


Your dresses and jackets are micro-sized. Are The Hero Robes micro-sized too?

The Hero Robe is available in sizes S-XXL and fits true to size. Please note that this product is not available in microsizes so that we can maximize our production capacity for PPE during this time. If you have a question about fit, please email us at hello@lawsofmotion.com.


When will I receive my Hero Robe?

Orders are typically processed and shipped within 5 - 7 business days after the purchase date.


When your package ships, you’ll receive an email with tracking information. Orders are shipped from New Jersey via UPS ground shipping. If shipping to a PO Box, USPS will deliver your package.


Can I return The Hero Robe?

Please note that 100% of the proceeds from the sale of The Hero Robe funds donations to frontline Covid-19 workers in need of PPE. As such, we appreciate you understanding that all sales are final and not eligible for return.


I want to support our heroes on the frontlines of COVID-19, but I don’t really need a robe. How can I still contribute?

There are a few ways you can contribute.

1. When you purchase a Hero Robe, you can choose to not receive it! Instead, you can opt to donate an extra face mask to our heroes on the frontlines.

2. You can gift a robe to a friend. When you click add to bag, there is an option to add a gift message.

3. There is also an option to donate directly. For every $25 donated, we will donate 5 face masks to a hero in need.


If you have additional questions about donations, then please feel free to email us at hello@lawsofmotion.com. 


Will I be receiving a tax receipt for my donation?

100% of proceeds from the Hero Initiative are being used to fund personal protective equipment (PPE) for frontline workers in need. At this time, Laws of Motion is not established as a 501(c)(3) Organization, and so we are unable to offer tax receipts/exemptions for your donation. Given the immense need for PPE, we are incredibly thankful for your contribution and appreciate your understanding. 


How are you prioritizing health and sanitation at your own factories?

The health and safety of our team members is something we take very seriously, and we are integrating necessary precautions throughout our operations. Within our 10,000 square foot New Jersey factory, we are following strict social distancing protocols, staggering shifts to minimize the number of people inside at one time, and following FDA guidelines for sterilization and cleanliness. Anyone working in the factory is required to wear appropriate PPE, including masks and gowns, in order to protect themselves and these essential products before they leave our factory.


I’d like to purchase your Alpha, Legend, and Vice. Is that possible during this time?

Absolutely! We are still offering all 3 items. Please note that in order to focus on immediate needs and prioritize the production of PPE, our core items are eligible for pre-order. The expected ship date is June 1, 2020, which is subject change. We appreciate your understanding and will donate 10 medical-grade masks on your behalf when you pre-order any of these products.



What are microsizes?

At Laws of Motion, size inclusivity is about size and shape. Using millions of data points on women’s bodies, we engineered 99 microsizes that celebrate unique shapes within sizes 00-24. Answer a few quick questions and our proprietary set of algorithms will map you to your perfect-fitting microsize.


What if I have a question about fit?

We believe that women shouldn't have to sacrifice time or money in pursuit of the perfect fit. Contact our team at hello@lawsofmotion.com, and one of our Laws of Motion Fit Specialists will answer any questions you have. We are happy to account for specific measurements and/or any insights you’d like to share about your shape and size.


You can also call or text a member of our team at 917-727-5399.


Why do you ask about ethnicity, age, and career?

Laws of Motion exists to provide women with perfect fitting clothing that powers their confidence. We are dedicated to our customers’ happiness and satisfaction, and we will never share this data publicly. The data collected will serve as a critical resource in our algorithm logic and continuous development of microsizes, as we continually work to offer women the perfect fit, 100% of the time.


That said, we are happy to map you to a microsize without this information. Please contact us at hello@lawsofmotion.com and a Fit Specialist will be in touch.


When will my item ship?

Each Laws of Motion garment is made to order using a zero waste, zero inventory manufacturing process. Items are typically shipped 1-2 weeks after the purchase date, even when expedited shipping is selected. When your item ships, you’ll receive an email with tracking information. Orders are shipped from New Jersey via UPS. If shipping to a PO Box, USPS will deliver your package. 


Please note: Pre-order items will ship according to the date listed on the product page. If you need to receive your order by a specific date, then please send us an email, and we’ll do everything we can to make it happen.  Special collections, like the Hero Robe, ships 5 -7 days after the order date.


Can I receive my item any faster?

Most Laws of Motion pieces are made to order and will ship 1-2 weeks after the purchase date. Pre-order items will ship according to the date on the product page. If you select overnight shipping at checkout, please note the delivery speed will be faster, but it will not impact the processing time of your garments.


Is The Alpha really machine washable?

Yes! The Laws of Motion Alpha dress is machine washable. We barely had time to wash our hair today...who has time to dry clean? Please remember to hand or machine wash cold and lay flat to dry.


Please note: seasonal fabrics may vary in care requirements. Please check the inside care label to confirm care instructions.


What if my item doesn't fit?

We know first-hand that fit and confidence are correlated, and we are committed to matching you to your perfect-fitting Laws of Motion microsize. Wear it, wash it, and if you don't feel like a legend, let us know and we will work with you to fix it. Plus, returns and exchanges are always welcome within 30 days of receipt. Please note, final sale items are not eligible for return.


How do I make a return or exchange?

Finding your perfect-fitting Laws of Motion piece is very important to us. We use data-driven insights from customers to get smarter about fit and inform size expansion. Please email hello@lawsofmotion.com to initiate a return. All returns and exchanges are free. Please note, final sale items are not eligible for return.


What does zero waste manufacturing mean? 

Sustainability shouldn't be an afterthought. We're committed to zero waste and zero inventory. Through an innovative combination of modern manufacturing and technology, our garments are digitally cut based on demand and specific size in order to eliminate fabric waste.


Do you ship internationally? 

At this time, we ship only within the United States. We hope to ship internationally in the near future - you can follow along @lawsofmotion and be sure to check back!